Purdue Pharma is a global drug company founded in 1892. Employing more than 5,000 workers worldwide, Purdue is known for making opioid-based painkillers, most notably it's flagship product, OxyContin.
Purdue aggressively pushed doctors to prescribe OxyContin, courting doctors with paid trips and speaking engagements
Purdue actively marketed OxyContin as a drug with a low potential for abuse, even though that claim came with little scientific evidence
In the 2010s, as the opioid crisis in the United States grew in intensity and doctors began prescribing OxyContin less frequently, Purdue began using similar techniques that had been so successful in the United States to drive OxyContin salesin foreign countries.